Lyft Line Reflections – Post 30 Days Challenge
One persistent criticism of ride-sharing apps is that they don’t actually do much to reduce the number of cars on the road. With the launch and success of Lyft Line, Lyft had potentially changed our independent culture. Lyft Line has created an entirely new culture of trust and community that had never existed in history. In the past 30 days, I had introduced myself every ride, met really cool people by chance, and felt my social interaction skills become even better. It’s hard to believe, but my daily commute is now seamless, and also responsible for improving my social interaction skills.
Over the course of 30 days
I noticed Lyft is consistently troubleshooting and improving their system. There were times when I was matched with three riders, and there were times, when my rate was extra low. Many UX improvements were done with update 2.5.2 with added ‘Set Pickups,’ which gave on upfront cost before hailing. The pairing and matching period was also extended during the ETA to pick up the first rider. However, the system stops matching once a rider is on board. The system is currently capped at two trips, four stops, I would like to see Lyft expanding their cap in pursuit of their ambition of a sustainable future.
Improve snooze time by scheduling at least 15 minutes ahead
Now that I have completed my challenge, I have a few suggestions in improving Lyft Line. First, is being able to improve their snooze time. Perhaps, being able to schedule a Lyft Line ahead of time would be the best feature for it to become a dependable and dedicated service for commuters, instead of those who are only running late. A schedule based on when I need to be there, or when I need to leave would be simple and stress-free. The system would have more time to match potential carpools, while riders can better plan their mornings around the set time. This could also give flexibility and 'predictability' to the drivers, drivers can now accept an hour worth of pick ups and drop off in a way that accommodate all seats.
Perhaps to make it more flexible, giving riders choices for pick-up times could be another feature.
Improve on microinteracitons
Other helpful micro-interactions to delineate my experience versus the other riders would be enforcing color indicators. For instance, my route could always be marked as pink while others are marked as green.
Lyft Bus Line?
Finally, Lyft Line has the potential to scale into a larger system, a Lyft Bus Line that draws on-demand bus routes.