The Pitch at Lyft
Today, I met up with Frank Yoo, the Director of Product Design, and a few fellow designers at Lyft; Patrick, Sam, and Vicki, to start a conversation and gather some feedback.
A Lot of fun conversations!
Feedback was really positive. The team said I gave them a whole lot of new perspectives on how people use Lyft Line. "The idea of diving into very specific ‘micro’-moments of a user’s journey was very compelling." It sparked a lot of conversations, because the fact is... everyone riding on-demand rideshare service are running late.
"Your concepts really push the limits of Lyft Line’s fluid system, and I like where you are going."
"Your Lyft Line Challenge was a great example of how the work we do as designers impacts people’s daily lives."
I was encouraged to uncover more nuances and 'micro-moments' of a traveler's journey, while considering how data points could help us travel efficiently and sustainably.